I spent eight years grooming at a busy chain salon, with a new dog booked in every thirty minutes, no matter how they were feeling that day. I watched too many anxious dogs shake through their whole appointment, and I knew I wanted to do it differently.
So I opened Willow & Co. - named half after me, half after the willow tree outside my little converted salon. Here, it's just one pet at a time. No cages, no queue of dogs waiting nervously in the next room, no clock ticking down to the next booking.
If your pet needs an extra ten minutes to feel comfortable, they get it. If they need a break halfway through, we take one. My goal isn't just a good-looking trim - it's a pet who leaves feeling calmer than when they arrived, and an owner who trusts exactly who they've left them with.